Digital Marketing Course in Dubai | sharjah | Ajman

London - Dubai - USA - KSA -Oman - Bahrain - India - Nigeria - Germany - France

Master's In Digital Marketing

2 International + 1 Government Certification

1) Google Certification ( United States of America )
2) CPD 32 credit certification ( United Kingdom )
3) Government of Dubai ( United Arab Emirates )

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A "digital marketing expert certification" from the London Institute of Internet Marketing and Research Studies is an unique qualification for digital enthusiasts or anyone looking to transform their career by enhancing their knowledge of digital marketing. Our courses specialize in creating unique digital strategies and top-class online & offline course modules. We stand out in the fast growing digital marketing industry by providing world class training.

In 2019, over 125 billion AED was spent on online marketing in the UAE alone, with over 700 billion AED being spent on online advertising globally. Digital marketing is one of the world's fastest growing industries and the Middle East is at the forefront of this growth, where the industry is growing at around 30% per annum.

A recent report by eMarketer stated that the total number of internet users globally will soon surpass 3 billion, eventually reaching 62.4% of the world's population. Offline marketing budgets are being slashed in recent years, with more and more being invested in online marketing than ever before. This has created an ever increasing demand for skilled digital marketing professionals.

Our goal is to help you reach your potential, to be at the very top of your profession by mastering digital marketing in fields such as: SEO, SEM, Social Media advertising and Web Analytics.

Modules you will Expertise In

Search Engine Optimization

What is On-Page Optimization?

Keyword Research with Google Keyword Planner.
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags
Description
Country Robots
Keywords Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Inserting keywords in content}
Anchor Text, Link Title
Robots.text file creation and use
HTML Sitemap creation
XML Site Map Creation
ROR text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
What is Alexa?
Alexa Integration

What is OFF-Page Optimization?

What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Competitor Link analysis
Link Analysis and aquisition using Majestic

Search Engine Algorithms

Basics

What are Search Engine's Algorithms?
How Algorithms Work?
Why a Search Engine needs to update its Algorithms?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website?

Advanced

How to optimize your site for Google Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin Algorithm?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD?

Google Ads

Taught by Google Employees, Millions of company/individual does Google Ads, but the problem is they don't do in the way Google want you to do. Our google trainers teach you exactly what Google needs

Create Google AdWords Pay Per Click Campaign
Setting up new Google Account
Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
Create Ad group
Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
Setting up and Adjusting the Maximum Bid for the Ad groups.
Create Ads
Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.

Analyzing the industry, understanding the end user needs and creating effective Keywords from users' search point.
Creating Campaign Level Negative Keywords.
Creating Ad group level Negative Keywords.
Analyze your Search Engine Marketing Campaign
Analyzing your business Goals and Setting up Google Analytics to track user behavior
Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions.

Updating bids at Keywords and Ad groups level based on the performance of the Ads.
Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving the Quality Score Improvements.
Suggesting improvements for target page optimization for specific Ad groups
Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
Bidding Analysis
Improving CTR
Improving Average Position

Watch Our Brand Ambassadors !!!

Social Media Marketing

Facebook and Instagram Marketing

What does Facebook Marketing Course Dubai teaches you
What is Instagram advertisement
How Facebook Algorithm works
Algorithms
Content Marketing
Leveraging Facebook Insights for Success
Facebook Brand Pages
Content Best Practices
Facebook Targeting Options
- Interest-Based Targeting
- Custom-Based Targeting
- Re-targeting or Facebook Exchange Understanding

Facebook Ad Structure
Pixel setup
Custom setting
Custom audience creation
Targeting custom created audience
Conversion tracking based on specific post
Conversion tracking for the custom audience
Leveraging custom tracking method
Brand awareness campaign
Reach campaign
Post engagement campaign

Traffic campaign
App installs campaign
Video views campaign
Lead generation campaign
Conversion tracking
Intelligence campaign for highest result
Facebook Intelligence campaign technique for highest conversion.
Smart campaign for high result with lowest CPC technique.
Branding technique campaign.

LinkedIn Optimization: How to efficiently optimize your LinkedIn profile so you get the maximum benefit out of it.
LinkedIn Change Updates: LinkedIn has changed quite a bit from its early years in terms of both the interface and what it has to offer. You will learn about these changes and how to understand all the new features and effectively use them.
Improving LinkedIn Presence: We will be giving very useful and actionable tips on how to effectively use the platform to network among the right audience, enhance business opportunities and market what you offer, the right way.
Important Etiquettes: There is a list of 'to do's' and more importantly 'don't do's' in the platform that is very important to the success of your profile. These etiquettes will be visited in detail in the course.
Network Building: The course will give direction on how to start building your network and how to find leads and business prospects and connect with them to effectively improve your business chances.
Improve Company Page: The course will shed insights on how to maintain a professional company page on LinkedIn with regards to efficiently using posts to increase user engagement.
LinkedIn Advertising: Using LinkedIn Ads service to improve exposure to a larger audience and generate sales/business leads.
Other Tools: Using all the available tools with the platform to efficiently and effectively boost your online presence and improve your business.

LinkedIn Marketing Course

Snapchat Marketing

Build Snap Ad campaigns for your business
Build custom and lookalike audiences inside Snapchat
Build Snap Ad stories using Snap publisher tool
Learn how to get started with Snapchat even if you have never used Snapchat in your life
How to leverage the power of Snapchat to build a massive following
Learn why now is the time to use Snapchat to build your brand online
Learn the little-known method for building Snapchat fans through the use of stories
Learn the easy way to get followers, traffic, and sales using the power of contests and promotions

Google Analytics Advanced

With almost 80% of organizations using it, Google Analytics has become the preferred solution for measuring the impact of online marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or the ability to fully exploit Google Analytics' features.
Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
Taking decisions based on Analytics Reporting
Defining Business Goals and Objectives
Measuring Tools and Methods
Measuring your Site's ROI
Getting Started with Google Analytics
Introduction to Goal Conversion – Tracking the Conversions
Tracking Social Media Traffic – Advanced Segmentation
Tracking Phone Calls with Google Analytics
Integrating your Google AdWords campaigns into Google Analytics

Following this training course, you will be able to:

Use the new version of the Google Analytics interface
Configure your Google Analytics account correctly
Understand the real meaning of Google Analytics terminology
Interpret Google Analytics reports and data
Set up and measure your website conversion rates
Better understand social engagement metrics
Understand how people are using or searching within your website

Twitter Marketing

Currently, Twitter has more than 500 millions registered users worldwide. With over 175 million Tweets a day globally, in the last two years Twitter has become a mainstream communications platform and is now considered to be a critical business and social media tool.

Setting up your account and strategies around personal and corporate branding
Optimize your Twitter profile for business
Followers and following – how to find people, best practices in growing your followers
Getting to know the lingo and etiquette – @, DM, RT, hashtags
Use Twitter for business, marketing, lead generation, PR, and customer service
Using search and why it's important for businesses
Understanding and measuring your brand presence
How to monitor conversations related to your brand(s)
Understand Twitter's role in social search
Track and analyze your campaigns – Tools to measure and understand your impact within Twitter

Here's a list of benefits that you will get after attending this course:

Consider how Twitter can benefit you or your organization
Use correct terminology and etiquette when tweeting
Assess good and bad practices when using Twitter
Monitor buzz and conversations
Grow your list of Twitter followers
Create a corporate-wide Twitter strategy

Google My Business and Google Re-marketing Course

What is Google My Business?
How Google My Business help in attracting new customers?
How does it help in Local SEO?
How to create a Google Profile for your business?
How to verify your account instantly without the need of postcard or PO Box number?
How to add photos, videos, and more content on your Google Profile?
How to auto-generate a website using info from your business profile?
How to keep your customers coming back with your regular updates using Posts feature?
How to engage your customers online, and build customer loyalty?
Learn how customers are interacting with your Business Profile using Insights. How did people find you? Where are they coming from?
How to Optimize your Google My Business profile? So, your business stands out, gets more exposure and bring a lot more traffic to your website.
How to get more reviews? And how to deal with bad reviews?
How to add and manage more locations?
How to use Google My Business App for Android and iOS

Google Re-Marketing

Ability to setup remarketing/retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience, Google Analytics and Google Tag Manager
Start setting up remarketing campaign yourself
Ability to measure & report on retargeting/remarketing campaigns
Become a consultant on retargeting/remarketing campaign setup and optimization
Become an EXPERT in all areas of retargeting/remarketing
Ability to optimize and guide others on retargeting/remarketing best practices

WHAT CERTIFICATION YOU ACHIEVE

London CPD

Highest value certification globally in the field of Digital Marketing.

Get Certified

Govt Dubai KHDA

Government accredited certification from the Ministry of education dubai

Get Certified

Google USA

Get google certified from USA Directly, Internationally accreditted certification

Get Certified

London International Certification

Get certified from London by London International Studies and Research Center. Global accreditted certification